Posts and comments
Authentic comments in discussions, forums and magazines. They build brand awareness, support AI citations (ChatGPT, Perplexity) and help you manage your online reputation.
We comment on discussion forums, blogs, magazines and social network groups with topics similar to your site. About half of the posts mention your brand without an active link — this is excellent for building trust, influencing AI citations, busting myths and spreading positive information. The remaining posts contain an active link to your site.
After completion we’ll send you a list of the sites where we contributed to the discussion, the comment texts and direct links to the created comments.
Every post is unique and follows up on the previous conversation.
Ideal for AI citations (ChatGPT, Perplexity) and a natural profile.
Offset negative reviews and bust myths about your product.
Comment texts and direct links to every published post.
We find thematically related sites — mostly discussion forums, blogs, magazines and social media — where a comment with a link to your site can be added. We always follow up on the previous discussion and add a genuinely useful point of view, gently recommending your product or service to readers so that the comment looks natural and adds real value.
Benefits of comments and brand mentions
Comments and brand mentions have many benefits — from classic link building through brand building and reputation management to influencing AI results.
- Brand building: Brand mentions without an active link naturally raise awareness of your brand across the web.
- AI citations & credibility: The more your brand naturally appears in discussions, the more often AI tools (ChatGPT, Perplexity, etc.) mention you in their answers.
- Reputation management: We offset negative reviews, debunk myths and actively spread positive experiences with your product where customers look for information.
- Answers to questions: We answer frequent questions from potential customers directly in the discussions where they look for them.
- Backlinks: Some comments contain an active backlink to your site in various forms.
- Direct traffic: Comments naturally bring traffic from thematically related sites.
We choose target sites for comments naturally so that they are as thematically related as possible and naturally expand the site’s link profile.
Reputation management
Did you know that up to 97% of customers look for reviews of a store or product before buying? And 78% of people trust online references just as much as a personal recommendation. Comments and brand mentions are therefore one of the most effective tools for managing online reputation.
We will help you:
- Offset negative reviews or unfair ratings with authentic positive experiences
- Debunk widespread myths about your product or field
- Educate potential customers directly in the discussions where they decide on a purchase
- Build a naturally positive brand image on forums, in review communities and on social networks
Reputation management is also the ideal use of no-follow comments — no backlink is needed for this work and the authenticity of the post comes first. Google and AI tools read and evaluate the content of mentions regardless of the link type.
Types of comments
In general we recommend including an active link only in 50–70% of comments and in various forms (do-follow and no-follow, with and without an anchor, etc.) on sites of various quality.
Such distribution ensures variety and maximum naturalness, which search engines value positively. The remaining comments are brand mentions or non-commercial posts — these look the most authentic, are excellent for reputation management and AI tools read them just like comments with a link.
If the goal is only to acquire active backlinks (without brand mentions), the number of suitable sites decreases and the price per comment rises slightly due to the higher time required for selection.
Examples
Comments can take various forms — below are a few examples.
Realised for
Pricing
Custom pricing — comment scope, link/mention ratio and topical depth are agreed per project. Get in touch and we’ll send a tailored quote within 24 hours.